The Chinese New Year 2017 zodiac sign is fire rooster. People born in the 31th of January in 1957 – the 17th of February in 1958 and the 28th of January in 2017 – the 15th of February in 2018 are fire roosters. According to the Chinese theory of "Five Characters", the people with fire character are brave, vigorous, confident, passionate, frank, strong, aspirant, creative and flexible. The shortages of them are: impatient, vain, proud, exaggerative and pugnacious. According to the Chinese zodiac theory, the people with zodiac sign of fire rooster have strong time consciousness. They like to help friends and are honest. However, they are impatient and are upset when anything is not going as planned. They like challenges and work hard. They like the feeling of resolving problems and beating the rivals in competitions.
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Many companies and shops have launched the new products or service the coming fire rooster year. For example: MCM launched sunglasses in rooster forms; Van launched a series of shoes with rooster elements; Métiers d'Art launched two different designs for fire rooster of the 12 zodiac watches; Chopard launched L.U.C XP Urushi watches for fire rooster.
It is estimated that in the Chinese New Year 2017 public holiday, there will be over 6 millions of Chinese tourists to abroad. According to "the big data report about traveling in Chinese New Year 2017 public holiday”, 2017 is the year with the most tourists to abroad in Chinese history. The festival week will be a golden week for tourism of many countries. Until now, the number of tourist registered for international trips is already 4 times as many as the number for domestic trips.
According to "The report of domestic traveling trends of Guangdong people in 2017" made of the "Guang Zhi Lv" travel agency, most tourists of Guangdong (In south-China) province want to travel to the northeast of China to ski in Chinese New Year 2017 public holiday. This report shows that 81% of the investigated want to travel during the Chinese New Year 2017 public holiday, and the estimated average expense of the trips is 3001-10000 CNY per person.
Commemorative coins for Chinese New Year 2017 zodiac sign have been launched. The coins include 10 golden coins and 7 silver coins. The front side of each coin includes the pattern of Chinese national emblem set off with some auspicious signs, the name of China and the number 2017. Another side includes the pattern of rooster set off auspicious signs, the face value of the coin and the Chinese name of this year. The forms of the coins are round, quincunx, fan and square. The weights are 3, 15, 30， 150， 500， 1000，2000 and 10000 grams. The biggest coin is a round gold coin with weight 10000 grams.
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