Chinese New Year red packets online

In the recent years online red packets have become a hot point for Chinese net users. For the enterprises, stars, blogers, etc. red packets is a kind of marketing tool, for normal people red packets is a social contact tool. Red packets fly in social media groups and on the big websites. Red packets are not for everyone. There are usually limited amount of packets. The audience who want to get them must go through an certain operation. The earlier man go through the operation, the possibility to get the red packet is higher. It is not only a money earning but also a exciting game. Therefor, the activity becomes very popular. However, sometimes people send red packet directly to certain persons, normally their friends, relatives or the famous they like very much. In these cases, the red packets have become an alternative of the traditional presents.

Chinese New Year is the high time of the red packet game. A part of the traditional Chinese New Year visitting has been replaced by the red packets. Certainly the most active packet senders are the commercial units, because Chinese New Year traditionally is also a high time for advertising. Comparing with the traditional advertisement, the new method is more economic, involved, and more interesting, therefore are more attractive to the enterprises.

For the net users getting red packets has been being an funny entertainment during Chinese New Year. It has been reported that a young person spent almost all his Chinese New Year days online and was able to get red packets with total value of several thousands of CNY.

Chinese New Year red packets not only bring commercial benefits to many of the traditional enterprises, but also promote a series of branches, such as online payment, and impact the stock market.

The mordern communication technologies have changed our life style fundmently. Chinese New Year celebration customs are correspondently impacted. It seems red packets have made both enterprises and the customs more entusiastic for the festival.